Bazaarvoice

Turning social media into social commerce - Bazaarvoice emports the world's best global brands by enabling authentic customer-powered marketing.

They achieve that by first letting consumers create and share ratings, reviews, questions, answers, and stories about products and brands on client websites. They then syndicate that content across the Web and through the channel to reach shoppers wherever they are.

This customer-generated content has a tremendously positive influence on purchase decisions. It is also rich with customer intelligence, which they analyze and provide to their clients so they can make real-time, information-based decisions that affect all aspects of their business — marketing, product R&D, and operations.